Sales Team Lead – Home Comfort (Bulgaria)

About the role

The Sales Team Lead will drive growth and profitability of Bosch's Home Comfort business in Bulgaria. You will lead a local sales team, expand distribution, and promote modern, energy‑efficient HVAC solutions while maintaining the existing gas‑fired boiler portfolio.

Key responsibilities

• Define and execute sales strategies to exceed annual revenue and profit targets.
• Provide accurate sales forecasts, market reviews, and demand planning to align supply chain.
• Design and implement recovery and growth initiatives for urban and regional markets.
• Manage partnerships with major retail and DIY chains, ensuring brand visibility and promotional support.
• Maintain and expand the traditional 2‑step and 3‑step distribution network with clear pricing policies.
• Lead the residential and commercial project pipeline by building relationships with developers, contractors, and HVAC planners.

Required profile

• Proven experience in sales leadership within the HVAC or related technology sector.
• Strong understanding of the Bulgarian market and distribution channels.
• Demonstrated ability to achieve and surpass sales targets.
• Excellent communication and stakeholder management skills.

Required skills

• HVAC technology (Heat Pumps, VRF, Air Conditioners)
• Gas‑fired boiler systems
• Sales forecasting & demand planning
• Distribution channel management