Country Marketing Specialist

About the role

We are looking for a Country Marketing Specialist to join Bosch’s Mobility Aftermarket division in Sofia. The role focuses on the wholesaler channel, supporting the launch and promotion of Bosch products across Bulgaria.

Key responsibilities

• Manage the wholesaler channel and define country sales channel requirements for product specialists and EU channel teams.
• Conduct market and competitor intelligence, analysing prices, potential, market shares and competition.
• Maintain up‑to‑date information on company websites and social‑media channels.
• Roll out channel‑specific marketing campaigns and manage related budgets in collaboration with sales and marketing.
• Handle brand infringement issues and provide customer support for Bosch brand usage.
• Create and maintain Bosch requirements for channel exhibitions and events.
• Work closely with the sales team and lead project management for events and product trainings.

Required profile

• 3–5 years of experience in product marketing, channel marketing, category management or sales.
• Experience in price and market analyses, product development strategy and sales support activities; dealer‑network experience is a plus.
• Proven ability to introduce products to market and run sales promotions.
• Independent, creative, multitasking with responsibility for assigned projects.
• Strong teamwork skills in an international environment.
• Very good command of English, both spoken and written.

Required skills

• MS Office

What we offer

• Personalised training programmes, professional qualifications and foreign‑language courses.
• 25 days paid annual leave plus an extra day off on your birthday.
• Private health and life insurance, plus a sports card with shared funding.
• Regular team‑building activities and celebrations.
• Modern office facilities including parking, fresh fruit and drinks.
• Flexible working time.