ABM Program Manager – Remote
Emerging Travel Group · Sofia
Описание на позицията
About the role
Emerging Travel Group is seeking an ABM Program Manager to lead account‑based marketing initiatives, coordinate with regional sales teams, and drive growth for its travel‑tech platforms. This remote position reports to senior leadership and focuses on data‑driven outreach and automation.
Key responsibilities
- Build and maintain target account and contact lists from HubSpot and external sources such as Apollo.io, ensuring data quality, deduplication and GDPR‑compliant handling.
- Set tasks and requirements for automating AI‑based Ideal Customer Profile checks and data enrichment.
- Operate account scoring and route accounts into high‑potential sales tracks or low‑potential marketing automation tracks.
- Manage workflow with regional sales teams, including hand‑offs, follow‑up SLAs, lead‑quality feedback and regular syncs.
- Control ABM funnel metrics from sourced account to partner activation, brief the Analytics team and verify delivery.
- Produce transparent progress reports for C‑level executives, including slide decks, Gantt charts, status vs plan, risks and decisions needed.
Required profile
- 3+ years in B2B marketing operations, demand generation, ABM, RevOps or sales operations.
- Experience running an outbound or ABM programme end‑to‑end, from list building to sales hand‑off.
- Proven project‑management across several teams with timelines, dependencies and senior‑level reporting.
- Hands‑on experience with HubSpot (or comparable CRM) and prospecting/enrichment tools such as Apollo, Clay, GetSales, ZoomInfo.
- Practical use of AI/LLM tools for enrichment, qualification or workflow automation.
- Understanding of account/lead scoring and the B2B sales funnel.
- Data‑literacy to read funnel reports, spot inconsistencies and formulate clear analyst requests.
- Strong presentation skills for executive decks and Gantt charts.
- Fluent English; additional languages a plus.
- Basic knowledge of GDPR rules for outreach.
Required skills
- HubSpot CRM
- Apollo.io prospecting
- Clay enrichment tool
- GetSales platform
- ZoomInfo data service
- AI/LLM tools for automation
- Account scoring methodologies
- B2B sales funnel analysis
What we offer
- Flexible schedules and remote work
- Supportive, ambitious team environment
- Exposure to regulatory changes in e‑invoicing
- Impact on process efficiency and compliance
- Internal training programs and leadership development
- Partial compensation for external training and conferences
- Corporate English school with group and individual lessons
- Corporate discounts on hotels and travel services
- MyTime Day Off – an extra non‑working day without loss of compensation
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Emerging Travel Group
Sofia
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