Head of Marketing and Product Management

About the role

TESY, a leading European manufacturer of electric water heaters and heating solutions, is seeking a senior leader to head both Marketing and Product Management. This role combines strategic market insight with product development oversight to drive growth across multiple international markets.

Key responsibilities

• Lead industry and market analyses to identify trends, customer needs and growth opportunities.
• Organise market visits, customer meetings and store checks to gather feedback and adjust strategies.
• Manage Marketing and Product Management teams, ensuring timely execution of annual plans.
• Own and continuously improve Marketing and Product Management processes and related KPIs.
• Partner with the Head of Sales to shape business growth, brand development and market‑specific strategies.
• Develop and deploy marketing plans aligned with sales targets, overseeing the global marketing budget and ROI.
• Drive the creation of a modern digital ecosystem supporting brand and product initiatives.
• Define and implement a three‑year product development roadmap.

Required profile

• Motivated and dedicated senior professional with proven experience in both marketing and product management.
• Strong analytical mindset with ability to translate market data into actionable strategies.
• Excellent leadership skills to guide cross‑functional teams and influence senior stakeholders.
• Strategic thinker capable of balancing brand positioning, distribution, and promotion.

Required skills