Trade Marketing Manager

About the role

We are looking for a Trade Marketing Manager to develop and implement promotional strategies across Europe, driving long‑term growth for our iconic brands. You will work closely with agencies, sales, supply‑chain and digital teams to ensure cohesive market execution.

Key responsibilities

• Develop and implement promotional strategies with a focus on long‑term marketing plans.
• Maintain regular communication and collaboration with European and local agencies.
• Lead the development and launch of promotions, new products, concepts, displays and related marketing initiatives.
• Propose, plan and organize events, trade fairs and other promotional activities.
• Coordinate the creation of catalogues and other marketing materials.
• Develop and execute sell‑out activities in cooperation with sales teams.
• Manage translation and adaptation of marketing materials in collaboration with translation agencies.
• Work closely with digital and social media managers to ensure aligned marketing execution.
• Manage the marketing budget, including the purchase order process, and allocate funds to maximize ROI.
• Measure and report on the performance of marketing campaigns, generate insights and assess results against objectives.
• Administer various operational tasks, including pricing setup.
• Analyse market trends, customer needs and competitor activity.
• Develop strategies for co‑op activities and lead related meetings.
• Conduct regular customer meetings and visits.
• Collaborate with Sales Managers and the Supply Chain team to support accurate market forecasting.
• Monitor competitor activity across markets and recommend strategic actions to protect and grow market share.
• Build and maintain knowledge of key business metrics such as market size, share and category performance.
• Partner with support teams to establish the business and organisational infrastructure needed to support growth.

Required profile

• Proven experience in trade or channel marketing, preferably within consumer goods or tools sector.
• Strong analytical mindset with ability to interpret market data and competitor insights.
• Excellent communication and stakeholder management skills across multiple regions.
• Ability to manage budgets and drive ROI‑focused initiatives.
• Experience coordinating cross‑functional projects and leading promotional launches.
• Comfortable working in a fast‑paced, multinational environment.

Required skills

What we offer

• Opportunity to work for a global leader with iconic brands such as Stanley, DeWalt, Craftsman and Black + Decker.
• Competitive salary and benefits package aligned with local market.
• Collaborative, tech‑driven environment with over 43,500 professionals worldwide.
• Career development and growth opportunities within a large, innovative organization.