Digital Design Team Lead – Retention/CRM

About the role

We are looking for a Digital Design Team Lead to own the creative output for retention across multiple iGaming brands. In this marketing‑focused design role you will shape visual systems, drive scalable production and guide a team of digital designers delivering emails, push notifications, in‑app messages and banners.

Key responsibilities

• Develop and document brand visual systems, templates, component libraries and usage guidelines for four brands.
• Establish repeatable production processes, briefing standards and versioning to support high‑volume, multi‑channel output.
• Structure AI‑generated assets with per‑brand prompt libraries, style locks and review checkpoints.
• Define and track quality metrics such as first‑pass approval rates and rework volume.
• Lead, coach and support the design team through regular 1:1s, feedback and workload monitoring.
• Collaborate with the Traffic Manager on capacity planning and contribute to hiring.

Required profile

• Proven experience leading digital design teams in a fast‑paced, marketing environment.
• Strong ability to build design systems and operational standards that become the default workflow.
• Data‑driven mindset with experience measuring and improving creative quality.
• Excellent communication skills and a collaborative approach to cross‑functional work.

Required skills