Growth Marketing Manager
Fastmarkets · Sofia
Описание на позицията
About the role
Fastmarkets is seeking a data‑driven Growth Marketing Manager to lead and optimise paid search and multi‑channel acquisition programmes. The role will own strategy, execution and measurement across Google Ads, Bing, LinkedIn and emerging growth channels to drive pipeline, revenue and customer acquisition.
Key responsibilities
- Develop and execute growth marketing strategies that generate pipeline, revenue growth and demand across Fastmarkets’ key markets.
- Own planning, execution and optimisation of campaigns on Google Ads, Microsoft Ads, LinkedIn, content syndication partners, ABM, retargeting and email nurture programmes.
- Manage the growth marketing technology stack (DreamData, GA4, Google Tag Manager, Marketo, Power BI, CRM systems) to ensure accurate tracking, attribution and optimisation.
- Allocate budget, forecast spend and measure performance to maximise ROI and revenue impact.
- Define audience targeting, segmentation and go‑to‑market activation in partnership with product, demand generation and sales teams.
- Continuously optimise campaigns, landing pages, messaging and conversion journeys to improve lead quality and commercial outcomes.
- Build reporting frameworks and dashboards, providing actionable insights on pipeline generation and revenue contribution.
- Manage relationships with agencies, media partners and technology vendors to ensure performance and alignment with business objectives.
Required profile
- 5+ years’ experience in growth, demand generation or performance marketing, delivering pipeline and revenue impact.
- Proven track record of managing multi‑channel programmes and budgets, and collaborating with cross‑functional marketing teams.
- Strong analytical mindset with experience in attribution, forecasting and performance optimisation.
- Excellent communication, stakeholder management and project management skills.
Required skills
- Google Ads
- Microsoft Ads (Bing)
- LinkedIn Campaign Manager
- Content syndication platforms
- GA4
- Google Tag Manager
- DreamData
- Marketo
- Power BI
- CRM systems
What we offer
- Access to a range of core benefits and a flexible allowance through Fastmarkets Rewards.
- Benefits may vary by country and role, supporting diverse global team members.
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