Head of Marketing

About the role

As Head of Marketing, you will own MarKam Solutions' global marketing strategy and work closely with the CEO to shape the company narrative and build a high‑performance demand‑generation engine. This hands‑on leadership position requires a strategist who can redefine the brand as an essential growth engine for clients worldwide.

Key responsibilities

• Define and execute the overall marketing strategy, setting priorities, positioning, and channel plans for US and Europe markets.
• Build and grow brand visibility through consistent messaging, thought leadership, and targeted campaigns.
• Own SEO strategy and organic growth across all brands, including site structure, content priorities, link acquisition, local search, and AI‑driven answer‑engine optimization.
• Lead digital marketing initiatives such as PPC campaigns (Google, LinkedIn), website performance, and conversion optimization.
• Develop and oversee content strategy (LinkedIn, blogs, case studies) to support lead generation.
• Support sales with demand‑generation campaigns, including email sequences, ABM, webinars, and lead magnets.
• Analyze performance metrics, manage the analytics stack (Search Console, GA4, Semrush/Ahrefs, rank tracking) and report results to leadership.
• Identify and test new marketing channels, tools, and partnerships, scaling successful tactics.
• Coordinate external vendors, agencies, freelancers, and internal resources to ensure fast, high‑quality execution.

Required profile

• Proven experience in a senior marketing role (Head of Marketing, Marketing Lead, or similar).
• Strong expertise in digital marketing, including PPC, SEO, paid social, and analytics.
• Demonstrable SEO track record with measurable results in local search and answer‑engine optimization.
• Strategic thinker who also executes plans hands‑on.
• Deep, hands‑on use of marketing analytics and AI tools for research, production, and reporting.
• Experience building brand awareness and positioning in B2B environments.
• Ability to connect marketing efforts directly to pipeline and revenue.
• Experience in BPO, outsourcing, SaaS, logistics, or services is a strong advantage.
• Excellent communication skills in English.

Required skills

• PPC
• SEO
• Paid social
• Analytics
• Google Search Console
• GA4
• Semrush
• Ahrefs
• Rank tracking
• AI tools

What we offer

• A key leadership role in a growing international company.
• High level of ownership and decision‑making authority.
• Direct impact on company growth and market positioning.
• Competitive compensation based on experience.
• Flexible working model (remote or hybrid).