Director of Mobile Games User Acquisition

About the role

We are seeking a Director of Mobile Games User Acquisition to lead the growth strategy for a successful mobile gaming portfolio. Based in Bulgaria, you will own the systems that drive profitable user acquisition at scale across key global markets.

Key responsibilities

• Define and execute channel strategies on Meta Ads, Google UAC and other acquisition platforms.
• Manage the UA budget and P&L, scaling volume while maintaining strong ROAS in Tier 1 and Tier 2 markets.
• Build and mentor a team of UA specialists, fostering a culture of continuous improvement.
• Partner with creative, product and data teams to develop performance‑driven advertising assets and improve measurement infrastructure.
• Establish reporting frameworks linking spend to player LTV, retention and profitability.
• Identify new growth opportunities and monitor market trends to keep the acquisition strategy competitive.

Required profile

• 5+ years of senior‑level experience in mobile user acquisition, preferably within gaming.
• Proven track record of scaling games profitably through performance marketing.
• Strong analytical mindset with data‑driven decision making.
• Excellent leadership and cross‑functional collaboration skills.

Required skills

• Meta Ads platform
• Google UAC (Universal App Campaigns)
• Mobile Measurement Partner (MMP) setup and attribution