SEO Executive

About the role

Merkle, part of Dentsu, is hiring an SEO Specialist in Sofia. The role improves the visibility and organic performance of digital platforms across markets, covering technical SEO, content optimisation and authority-building. It suits someone who identifies search opportunities, turns audits into action and tracks results, with awareness of AI-driven changes in search behaviour.

Key responsibilities

• Define and align localised SEO strategies with global marketing goals
• Conduct technical and on-page SEO audits and deliver actionable recommendations
• Monitor and report on organic performance using SEO tools and analytics platforms
• Improve indexing health and site performance metrics across mobile and desktop
• Collaborate with content, development and analytics teams to implement SEO best practices
• Share regular insights on market trends, emerging technologies and search behaviours

Required profile

• 3+ years of SEO experience, including technical and content optimisation
• Ability to turn data into an actionable strategy and communicate findings clearly
• Up to date with search engine algorithm changes and industry trends
• Fluent in English, written and spoken

Required skills

• Google Search Console, Lighthouse, SEMrush, Ahrefs, Screaming Frog
• Structured data, Core Web Vitals, mobile-first indexing and international SEO

What we offer

• 25 days of paid leave and 3 fixed days of well-being annually
• Hybrid work model, free parking for office workers and complimentary drinks and snacks
• Life, health and dental insurance or gift vouchers, sports card and food vouchers
• 2 days off for volunteering and charity initiatives
• Sponsored training, conferences and certifications where available