Marketing Internship - Digital & Social Media Support

About the role

Beiersdorf Bulgaria is looking for a 12-month fixed-term internship in its marketing function, based in Sofia. The intern supports the marketing team on digital and media execution, product analysis and social media content.

Key responsibilities

• Support the execution of the marketing strategic plan (innovation, priority ranges, unique selling propositions, artworks).
• Help the marketing team carry out digital and media execution.
• Analyse product benefits against main competitors, with a communications focus.
• Search for new trends, campaigns and star ingredients in the cosmetic mass market.
• Work actively with social media content and influencers.
• Provide administrative and operational support to the whole department.

Required profile

• Business management student in the third year of studies, or a marketing major.
• High degree of initiative, motivation and willingness to learn new skills.
• Ability to set priorities and meet deadlines.
• Excellent spoken and written English.
• Interest in social media content and good knowledge of local influencers.

Required skills

• Good use of MS Excel, PowerPoint and other MS Office applications.
• Active user of TikTok, Instagram, Facebook and similar platforms.