Performance Marketing Manager
Nexo · Sofia
Описание на позицията
About the role
Nexo is building the future model of financial wealth, focusing on digital assets and innovative investment solutions. As a Performance Marketing Manager you will lead the acquisition strategy across multiple paid channels, ensuring efficient spend and measurable ROI while supporting the company’s growth objectives.
Key responsibilities
- Spearhead performance marketing across channels such as Facebook, Reddit, Twitter, Apple Search Ads, Moloco, Liftoff, and others.
- Own and optimize a significant marketing budget, driving efficiency and ROI.
- Develop and execute go‑to‑market strategies aligned with overall business goals.
- Drive automation and innovation to improve campaign performance and scalability.
- Analyze campaign data, identify trends, and make data‑driven decisions.
- Collaborate with the marketing ops team to leverage and improve martech tools and analytics.
- Partner with internal stakeholders and manage external vendors, agencies, and freelancers.
- Stay ahead of industry trends and continuously adapt performance strategies.
Required profile
- Proven track record of scaling performance marketing initiatives across multiple platforms.
- Strong analytical skills with a data‑first mindset.
- Demonstrated experience in building and leading high‑performing teams.
- Passion for innovation and emerging marketing technologies.
- Strategic understanding of marketing analytics, mobile analytics, and attribution tools.
- Ability to collaborate with technical and operational teams to enhance the marketing tech stack.
- Excellent communication and stakeholder management skills.
- Driven, adaptable, and results‑oriented mindset.
Required skills
- Facebook Ads
- Reddit Ads
- Twitter Ads
- Apple Search Ads
- Moloco
- Liftoff
- Marketing analytics
- Mobile analytics
- Attribution tools
What we offer
- Competitive remuneration and annual performance‑based bonuses.
- Hybrid work model with office‑based days and scheduled home‑office flexibility.
- Comprehensive learning hub for continuous growth.
- Dynamic environment with cutting‑edge projects and career development opportunities.
- Customizable personal benefits package, including health insurance, sports cards, standing desks, and blue‑light glasses.
- Parking and public‑transport cards at preferential rates, plus free electric bikes.
- Fresh fruits, snacks, and a well‑stocked office kitchen.
- Regular team‑building activities and company‑wide events.
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Nexo
Sofia