Performance Marketing Manager
Nexo · Sofia
Job description
About the role
Nexo is building the future model of financial wealth, focusing on digital assets and innovative investment solutions. As a Performance Marketing Manager you will lead the acquisition strategy across multiple paid channels, ensuring efficient spend and measurable ROI while supporting the company’s growth objectives.
Key responsibilities
- Spearhead performance marketing across channels such as Facebook, Reddit, Twitter, Apple Search Ads, Moloco, Liftoff, and others.
- Own and optimize a significant marketing budget, driving efficiency and ROI.
- Develop and execute go‑to‑market strategies aligned with overall business goals.
- Drive automation and innovation to improve campaign performance and scalability.
- Analyze campaign data, identify trends, and make data‑driven decisions.
- Collaborate with the marketing ops team to leverage and improve martech tools and analytics.
- Partner with internal stakeholders and manage external vendors, agencies, and freelancers.
- Stay ahead of industry trends and continuously adapt performance strategies.
Required profile
- Proven track record of scaling performance marketing initiatives across multiple platforms.
- Strong analytical skills with a data‑first mindset.
- Demonstrated experience in building and leading high‑performing teams.
- Passion for innovation and emerging marketing technologies.
- Strategic understanding of marketing analytics, mobile analytics, and attribution tools.
- Ability to collaborate with technical and operational teams to enhance the marketing tech stack.
- Excellent communication and stakeholder management skills.
- Driven, adaptable, and results‑oriented mindset.
Required skills
- Facebook Ads
- Reddit Ads
- Twitter Ads
- Apple Search Ads
- Moloco
- Liftoff
- Marketing analytics
- Mobile analytics
- Attribution tools
What we offer
- Competitive remuneration and annual performance‑based bonuses.
- Hybrid work model with office‑based days and scheduled home‑office flexibility.
- Comprehensive learning hub for continuous growth.
- Dynamic environment with cutting‑edge projects and career development opportunities.
- Customizable personal benefits package, including health insurance, sports cards, standing desks, and blue‑light glasses.
- Parking and public‑transport cards at preferential rates, plus free electric bikes.
- Fresh fruits, snacks, and a well‑stocked office kitchen.
- Regular team‑building activities and company‑wide events.
Questions fréquentes
Why are you reporting this job?
Explore further
Salaries, guides and searches in Bulgaria.
Salaries by job title
Apply in 30 seconds
Enter your email to apply. An account will be created automatically.
By continuing, you accept our terms of use.
Already have an account? Login
Published 5 hours ago
Expires 1 month from now
3 views · 0 interested
Boost your chances
Upload your CV — we will match you with relevant openings.
Analyzing your CV...
Nexo
Sofia