Performance Marketing Analyst

About the role

We are looking for a Performance Marketing Analyst to join our team in Varna. You will be responsible for managing, optimizing and reporting on non‑organic acquisition campaigns, using data‑driven insights to improve performance.

Key responsibilities

• Monitor and optimize daily campaigns (excluding Google and Meta Ads).
• Set up tracking, attribution, pixels and campaign structures.
• Run A/B tests and performance experiments.
• Analyze acquisition data, build dashboards and turn findings into actionable recommendations.
• Leverage AI tools to automate reporting and streamline workflows.
• Communicate results clearly to clients, align on goals and KPIs, and build trust through transparency.

Required profile

• Strong analytical and data‑driven mindset.
• Comfortable working with technical setups and data tools.
• Proactive, independent and results‑oriented.
• Excellent written and spoken English.
• Ability to manage multiple campaigns and prioritize tasks.

Required skills

• Excel
• Google Sheets
• AI tools