Sales Representative – FMCG (Sofia)

About the role

We are seeking a proactive Sales Representative to join our team in Sofia. In this full‑time, field‑based position you will promote and sell our FMCG portfolio to existing and prospective retail and wholesale customers, driving growth and market share.

Key responsibilities

• Develop sales with current customers and acquire new accounts.
• Expand product distribution and achieve agreed sales targets.
• Conduct regular client visits, present the product range and negotiate orders and promotional activities.
• Monitor market trends and competitor activity, identifying new business opportunities.
• Maintain strong customer relationships and resolve commercial issues.
• Prepare sales reports, forecasts and collaborate with internal teams to ensure smooth order execution.

Required profile

• Proven experience in active sales and new business development, preferably in FMCG, retail, wholesale or distribution.
• Strong communication, presentation and negotiation abilities.
• Proactive, results‑oriented and able to work independently.
• Ability to organise field visits effectively and meet or exceed targets.
• Valid Category B driving licence and willingness to travel within the assigned territory.

Required skills

• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• Experience with CRM systems (advantageous)