Senior CRM Operations Specialist

About the role

Global Tech Markets offers specialist services such as CRM, payments, payouts, anti-fraud and risk management to its partners. It is looking for a motivated Senior CRM Operations Specialist in Sofia to work on complex, automated CRM journeys and to support marketing performance.

Key responsibilities

• Design complex, multichannel automated CRM journeys in close cooperation with marketing specialists
• Optimize segmentation, personalization and dynamic content logic
• Lead quality assurance frameworks across channels
• Drive A/B testing strategy and behavioral targeting, and help marketing managers select top-performing campaigns
• Act as the point of contact for platform vendors and third parties
• Handle and distribute escalations among team members

Required profile

• Expertise in CRM platforms, personalization logic and campaign automation
• Strong understanding of customer behavior, retention models and CRM ROI
• Experience with process automation and tool integration
• Stakeholder management and cross-team collaboration

Required skills

• CRM platforms and campaign automation
• KPI frameworks
• Behavioral targeting and A/B testing

What we offer

• Competitive remuneration package and social benefits
• Food vouchers and premium health insurance
• Discount on Multisport / CoolFit cards
• Free snacks and drinks in the office and Friday happy hour
• Team-building events and a friendly environment
• Office in Sofia, Office X, near Mall Paradise

Candidates apply by sending a CV in English; only shortlisted candidates will be contacted.